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How Can Brands Break Through Green Glass Ceiling?
A major challenge that organic and sustainable brands face is
how to rise above the 'green glass ceiling'? How can such
brands break through their niche status and gain mainstream
acceptance? How can they maintain their core green values
whilst widening consumer appeal? Some insights are given in this
research
article
The marketing and consumer issues of building sustainable brands, as well as
success stories of brands rising above the green
glass ceiling will be featured at the upcoming Sustainable
Foods Summit.
The summit takes place
in Amsterdam on 6-7th June.
Click here to receive the conference programme.
Featured speakers include...
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Simran Sethi
Journalist / Environmentalist,
Sustainability Strategist
What is the psychology behind green consumer
behaviour? Learn how the psychological barriers to
green purchases can be overcome from this Emmy
award-winning journalist.
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Conradin Bolliger-Maiolino
Sustainable Private Labels,
Coop Switzerland
Naturaplan is a leading green retail private label
in Europe. Gain insights into how it has grown to
comprise half of all organic food sales in
Switzerland.
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Marketing & Consumer Behaviour
For the first time, the summit devotes half the 2-day
programme to green marketing & consumer issues. Topics
include...
> Taking an organic brand mainstream
> Building a green retail private label
> Social media & digital marketing to green
consumers
> Consumer engagement case study
> Consumer insights into sustainable purchasing
> Overcoming the psychological barriers
> Encouraging consumer behaviour change
> Growing complexity of sustainability in retailing
Other sessions in the 2-day programme are Sustainability
Best-Practices and Sustainable Ingredients.
Click here to receive the conference programme.
Who should attend?
The summit is designed for business, marketing and technical
professionals from food companies, ingredient firms, retailers & distributors,
industry organisations & certification agencies, researchers,
investors and others looking at sustainability in the food
industry.
About the summit
Launched in 2009, this is the 5th European edition of this
international series of summits.
The aim of the Sustainable Foods Summit is to explore new
horizons for eco-labels and sustainability in the food industry
by discussing key industry issues.
More
information, including previous summit testimonials is available
here
Early booking rates
The early-booking rate for the
Sustainable Foods Summit ends on April
20th.
Larger discounts are available for group bookings, NGOs and
academics.
For immediate attention, contact:
Cora Meyer at +44 20 8567 0788
or email
cmeyer@organicmonitor.com
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